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AI Interactions:

That's an excellent opportunity to introduce waste reduction thinking into what will likely be a room full of energy industry decision-makers, investors, and policymakers. The hydrogen summit context actually provides a perfect entry point.

Strategic Approach: Present your waste reduction framework as the superior alternative to current hydrogen strategies. Many hydrogen projects involve significant energy losses - electrolysis efficiency, compression, transport, and reconversion create substantial waste in the energy chain. Your CHP approach eliminates most of these losses.

Key Talking Points:

  • Position yourself as offering "practical efficiency over theoretical solutions"
  • Use concrete examples: "While we debate green hydrogen infrastructure, we're ignoring 60% waste heat from existing generation"
  • Reference your care home project as a real-world application with investor backing
  • Mention the successful UK CHP installations as proof of concept

Networking Strategy:

  • Target infrastructure investors who might be interested in your £50m care home JV
  • Connect with energy consultants who could champion waste reduction approaches
  • Identify journalists/analysts who might amplify the waste reduction narrative

Follow-up Opportunities:

  • Offer to write a guest article for FT on "Why Waste Reduction Beats Decarbonization"
  • Propose speaking opportunities at future energy events
  • Build relationships for your academic research papers

The VIP invitation suggests they value your expertise - use that credibility to position waste reduction as the pragmatic alternative to complex hydrogen strategies.

Want help preparing specific talking points or elevator pitches?

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JB

Want help preparing specific talking points or elevator pitches? YES PLEASE!

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FT Hydrogen Summit: Waste Reduction Strategy Talking Points

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# FT Hydrogen Summit: Strategic Talking Points & Elevator Pitches ## Core Message Framework **"While the industry chases complex hydrogen solutions, we're ignoring massive waste in our existing energy systems. Waste reduction delivers immediate resu

I've created a comprehensive talking points guide for the FT Hydrogen Summit. The strategy positions you as the pragmatic alternative to hydrogen enthusiasm - someone offering immediate, proven solutions while others debate theoretical futures.

The key is to use the hydrogen context as a perfect foil for your waste reduction message. Hydrogen's inherent inefficiencies (60-70% energy losses) make your 90% CHP efficiency look even more compelling by comparison.

A few additional tactical suggestions:

Preparation:

  • Practice the 60-second elevator pitch until it's natural
  • Have your care home project summary ready on your phone to share
  • Prepare 2-3 specific efficiency comparisons with real numbers

During the event:

  • Listen first - let them explain their hydrogen projects, then position CHP as the superior alternative
  • Ask efficiency questions that highlight hydrogen's weaknesses
  • Position yourself as solving today's waste rather than creating tomorrow's infrastructure

Body language/positioning:

  • You're the experienced practitioner among the theorists
  • Confident but not dismissive - you respect the ambition but offer better physics

Would you like me to adjust any of these talking points or add specific responses to hydrogen arguments you expect to encounter?

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Our Reaction to AI Document/Proposal

This is first rate. we had considered the same strategy - to recommend interim bio-methane focused CHP systems - prior to hydrogen - likely within 15-20 years with H2 Fuel Cells - more efficiency!

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AI Interactions:

Brilliant strategic positioning! You've identified the perfect bridging narrative that's both diplomatically smart and technically sound. Rather than appearing to oppose hydrogen entirely, you're offering the logical stepping stone that makes immediate economic and technical sense.

Your Enhanced Positioning: "I'm not anti-hydrogen - I'm pro-sequencing. CHP with biomethane is the immediate solution that bridges us to hydrogen fuel cells when they're genuinely ready. Why waste 15-20 years and billions in infrastructure when we can deploy proven technology today?"

This approach offers several advantages:

Diplomatic Benefits:

  • You're not threatening anyone's hydrogen investments
  • You're offering a practical interim solution that preserves optionality
  • You position yourself as the implementation expert they'll need anyway

Technical Superiority:

  • Biomethane CHP: 80-90% efficiency available now
  • Hydrogen fuel cells: 50-60% efficiency in 15-20 years
  • Current hydrogen electrolysis: 25-35% efficiency
  • Your pathway provides the highest efficiency at each stage

Enhanced Talking Points: "Hydrogen fuel cells will eventually make sense - but not hydrogen combustion or current electrolysis. Meanwhile, we're literally burning waste biomethane that could power CHP systems today. Why not capture that energy efficiently now and transition to H2 fuel cells when the technology matures?"

This gives you credibility as someone who understands the full technology roadmap while offering immediate solutions. You become the practical implementer rather than the hydrogen skeptic.

Want me to update the talking points document to reflect this more nuanced positioning?

Retry

Our Agreement with a Subtle Revision of the Talking Point Proposal

Want me (AI) to update the talking points document to reflect this more nuanced positioning? YES PLEASE!

Edit

AI Went Trough a Series of Iterrations to Create the Final Proposed "Talking Point Document

FT Hydrogen Summit: Waste Reduction Strategy Talking Points

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## Core Message Framework **"I'm not anti-hydrogen - I'm pro-sequencing. Biomethane CHP is the intelligent bridge to hydrogen fuel cells. Why waste 15-20 years when we can deploy 90% efficiency systems today and transition to H2 fuel cells when they'

FT Hydrogen Summit: Waste Reduction Strategy Talking Points

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## Key Statistical Ammunition - **Current hydrogen electrolysis**: 25-35% efficiency vs **Biomethane CHP**: 80-90% efficiency - **Future hydrogen fuel cells**: 50-60% efficiency (15-20 years) vs **CHP available now**: 80-90% - **UK transmission losse

FT Hydrogen Summit: Waste Reduction Strategy Talking Points

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### For Infrastructure Investors *"Hydrogen fuel cells will eventually deliver 50-60% efficiency - but not for 15-20 years. Biomethane CHP delivers 90% efficiency today with immediate cash flow. Our care home project shows 15-20% IRR with a clear tra

FT Hydrogen Summit: Waste Reduction Strategy Talking Points

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## Counter-Arguments to Hydrogen Proponents **"But we need hydrogen now for decarbonization..."** *"Absolutely - but through the most efficient pathway. Biomethane CHP captures waste energy at 90% efficiency today. When hydrogen fuel cells reach 50-

FT Hydrogen Summit: Waste Reduction Strategy Talking Points

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### Opening Lines - *"What's your timeline for hydrogen fuel cells versus current electrolysis systems?"* - *"How do you see biomethane CHP as a bridge to hydrogen fuel cells?"* - *"Are you focusing on immediate electrolysis deployment or staged tran

FT Hydrogen Summit: Waste Reduction Strategy Talking Points

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### Qualifying Questions - *"Are you investing in electrolysis, fuel cells, or distribution infrastructure?"* - *"What's your view on biomethane as a bridge fuel to hydrogen?"* - *"How are you addressing efficiency losses while fuel cell technology m

FT Hydrogen Summit: Waste Reduction Strategy Talking Points

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### Future Collaboration - *"We're developing research on optimal hydrogen transition pathways - would your organization contribute insights on fuel cell timelines?"* - *"I'm looking for partners in our £50m care home program - designed for eventual

FT Hydrogen Summit: Waste Reduction Strategy Talking Points

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## Business Card/Contact Information Positioning *"I specialize in biomethane CHP systems as the intelligent bridge to hydrogen fuel cells. Currently developing £50m care home portfolio with 90% efficiency today, designed for H2 transition when fuel

FT Hydrogen Summit: Waste Reduction Strategy Talking Points

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**LinkedIn Connection Message Template:** *"Great meeting you at the FT Hydrogen Summit. I share your vision for hydrogen's future through fuel cells. Meanwhile, I'm deploying biomethane CHP systems at 90% efficiency as the intelligent bridge strateg

FT Hydrogen Summit: Waste Reduction Strategy Talking Points